Your own DTC website allows you to get closer than ever to your customers, the data and insight that you can harvest will allow you to shape your strategy, target with laser focused precision and create experiences to share.
Did you know More than 75% of customers never click past the 1st page on Google? Let us design your site to drive discoverability.
Selection
It goes without saying that you will want to list your full product range on your own site. In addition to this we will guide you on how to create a selection that is right for e-commerce, taps into the gifting occasion and supports your ROI ambition.
Set Up
Let us help you with your shop content. Building your products, SEO and making your site shoppable, frictionless, efficient and well structured with links to APIs and the right apps to realise your goals.
Availability
Having your products available for shoppers to buy sounds simple enough, however in reality there are many cogs that link together to ensure that your products are not only discoverable but are ready to be picked, packed and shipped within an acceptable timeframe. We will advise and connect you with the best route to market (RTM).
Day to Day Management
Employing an experienced in house e-commerce manager isn’t cheap and keeping them in a market that has never been more competitive is a challenge. That’s why your E-Tailors Account Manager will integrate into your business, become part of your team, manage the day to day and provide reports and insights showing the progress being made and areas of opportunity.
Content Enhancement
The E-Tailors team stay at the forefront of industry trends, we share this knowledge with our partners to make sure your website content remains relevant and appealing and that your brands personality shines through. We also have graphic designers on hand to create the content that you may not have in house.
Search Engine Optimisation
We say this all the time and we’re not ashamed to repeat it here; being discoverable is key. Whether we’re talking about your brand and products being found on Google (or other search engine) searches or your products being easy to find on your website. We use tools and techniques that ensure your copy is written in a natural way with the right keywords.
Off Site Marketing
Be prepared for the E-Commerce spike you’ll see during a strong marketing campaign. By embedding into your team we make sure that there is a consistent message across all platforms and that all of the pieces are lined up to ensure that we can meet the increased demand that follows your activations.
PPC Management
Perfect selection? Check. Great looking website? Check. Ability to meet demand efficiently? Check. Now it’s time to drive traffic. Using our experienced PPC gurus, we can ensure your investments are delivering against your objectives.
Promotional Activation
Whether aligning with your offline promo plan, being part of an omni-channel campaign or promoting exclusively online at key periods to drive trial or repeat purchase. We plan, execute and analyse your promotions.
User Experience (UX)
Connecting with your shoppers is a key DTC own site benefit. We help you mine the data, turning it into actionable insights which allows you to build long term relationships and create experiences that will be shared over and over again.
Training - Consulting - Outsourcing
Facts About Your Online Shop
With 80.93Billion searches in the last 6 months, Google holds 90.1% of the total search engine market share.
46% of all product searches are performed on Google - the rest is on Amazon!
61% of internet users do online research on a product before purchase, with 78% of location based searches resulting in offline purchases.
95% of companies mention they engage with their customers through their website, benefitting from acquisition of rich consumer data.
79% of companies use email marketing to engage with consumers, with 71% stating that this is the most effective channel for customer retention and loyalty.
Engaged customers drive up cross-sell revenue by 22%, up-sell revenue from 13% to 51% and increase the order size from 5% to 85%.
Discover your brands path to page 1 , to enhance sales in both online and offline marketplaces.
(London Research; Influitive; Oberlo; SimilarWeb; Junto, 2020/21).