Amazon is the world’s largest online retailer, with 40m UK monthly visitors, 15 million of those are high frequency, high value Prime members. Not only that, Amazon is the number 1 product search engine, having spent years building a brand that shoppers trust.
Did you know that 81% Of purchases on Amazon occur from the first page? We can help you develop your Path to Page 1.
Selection
Deciding on the right selection is essential. We will perform a category review and guide you on the right products and formats to launch, ensuring that you are competitive and standout.
Set Up
Amazon can be complex and frustrating. We’ve done this many times before and are happy to take this on for you. Let us take care of everything from opening your account to launching your fully optimised content.
Availability
It can take weeks to recover from one day off sale on Amazon. 100% availability is key. We take care of the end-to-end fulfilment for you, protecting your reputation, satisfying customers and avoiding losing sales to competitors.
Day to Day Management
By far the most time consuming part of managing Amazon. We handle your account all year round, from raising queries to monitoring the buy box and everything in between, we’ve got you covered. Sit back and watch the sales come in.
Content Enhancement
We will integrate with your marketing team to build brand equity and ensure that Amazon shoppers experience your brand in a way that is consistent with your own website. We do this by supporting you on setting up Brand Registry, launching your A+ content and building your Branded Store Front.
Search Engine Optimisation
We utilise our comprehensive SEO skills, loads of tech and competitor insights to boost your organic discoverability. Our SEO team are constantly monitoring the Amazon marketplace to spot new and trending keywords and phrases that will play a part in your products path to page 1.
Off Site Marketing Integration
We support your marketing campaigns to ensure your brand is noticed ON and OFF Amazon, at the same time as making sure you are well placed to benefit from increased traffic on Amazon in line with your TTL brand plans.
PPC Management
With 9 years of Amazon Advertising (AMS) expertise, we have the tech and know-how to maximise your ROI while raising awareness and driving trial. We know how to build campaigns to meet your goals
Promotional Activation
Get ahead of the competition. As well as making sure you stand out from the crowd during the biggest retail events; Prime Day and Black Friday, we’ll also build your all year round promotional plan to drive your visibility during key time and events.
User Experience (UX)
5* experiences come from developing positive UX at every step of the shopper journey. We want the experience of buying your brand to be exciting, easy, frictionless and shareable. As your partners, we formulate the blueprint to enhance UX and build brand loyalty.
Training - Consulting - Outsourcing
Fast delivery is expected and Amazon make it so easy for shoppers to add your products to their baskets. This means increased ROI on ad-spend, significantly higher than Google.
The Facts About Amazon
With 2.26Billion visits in the last 6 months, Amazon is the number one product search site.
52% of all product searches are performed on Amazon - even more than Google!
300 million active customer accounts worldwide including 150 million exclusive Amazon Prime members, spending £1300 per year on average.
Amazon UK's 40m shoppers are 73% more likely to try new brands on Amazon than anywhere else.
70% of customers never click past the 1st page and 81% of brand clicks are on the PAGE 1.
(Amazon; SimilarWeb, 2021).
